Strength Rises from within
This mural was created to capture the essence of true strength—not just physical power, but the resilience that comes from deep within. The word “STRENGTH”, sculpted in white LED and mounted slightly off the wall, glows with purpose against the gym’s industrial concrete backdrop. Illuminated from above, it appears to float—symbolizing clarity, focus, and the rise of inner power.
Beneath it, “RISES FROM WITHIN” is painted directly on the wall in a bold black font that drips downward, echoing sweat, struggle, and raw determination. The typography evokes motion and transformation, reinforcing the idea that strength isn’t just built—it’s revealed.
Framed by exposed brick and training equipment, the mural becomes a commanding visual anchor in the space. Like the gym itself, it challenges everyone who enters to confront their limits—and uncover the strength they already carry inside.
Location: 95 SW 67th Ave, Miami, FL 33144
Area: 4,000 sq. ft.
Services Provided: Branding Identity, Art Direction, Typography, Calligraphy, Signage, Environmental Design
Client: Another Level Fit
Creative Direction: Camilo Rojas
Design: Camilo Rojas
Calligraphy: Camilo Rojas
Photography: Valerie Lopez - Estefania Gomez
Logo design
Inside Gym
The Another Level Fit logo features bold, hand-drawn lettering stacked with purpose. Its dynamic slant, underlines, and subtle dot details evoke movement, strength, and raw energy—perfectly capturing the brand’s relentless drive to level up.
The tagline—Adapt • Evolve • Thrive—is more than a motto. It’s a progression. A call to rise beyond excuses, meet resistance with resilience, and reach the next level—physically, mentally, and personally. It speaks to a community built on transformation.
Together, the logo and tagline deliver a clear message: this is not just a gym—it’s a launchpad for personal evolution.
The process
