Stephen's Deli
Experiential Design for Stephen's Restaurant — the oldest operating deli in Miami-Dade — opened in 1954 with a modern twist by Matthew Kuscher of Kush Hospitality.
Continuing the legacy of Florida’s oldest deli, the design remains committed to the authenticity of the place as close to its roots as possible, with its original signage framing the entrance. Key elements remain consistent at Stephen’s: both the hand-sliced smoked meats and the person who has been slicing them, Henderson “Junior” Biggers. A carving station called “Junior’s Station” is the cornerstone of the space featuring Junior himself, who has been with Stephen’s Deli for 62 years. Stephen’s Deli includes artistic and traditional elements of Jewish and Hialeah culture. Adding to the New York-style deli aesthetic, the space features neon signs and art installations, paying tribute to Hialeah’s iconic elements.
Location: 1000 E 16th St, Hialeah, FL 33010
Area: 1,000 sq. ft.
Services Provided: Branding Identity, Development, Art Direction, Typography, Calligraphy, Signage, Design, Environmental Design, Experiential Graphic Design
Client: Stephen’s Deli - Kush Hospitality
Creative Direction: Camilo Rojas, Matthew Kuscher
Art Direction & Design: Camilo Rojas
Interior Design: Andrea Mejía
Wallpaper Illustration: Daniela Naisipa
Carpentry: Mauricio Melendez "Zuni"
Photography: by Valerie Lopez
Logo design
Outside Signage
Neon Artwork
Restaurant Interior
Pastrami Neon Artwork
Junior’s Station
Men’s Restroom
Women’s Restroom
Lotto Wall