The Thirst Trap
Experiential Design for The Thirst Trap: a smoothie bar offering a thoughtfully crafted menu of smoothies, breakfast bowls, and Cuban cafecito to enhance performance, body, and mind.
We are passionate about creating and recreating brand experiences and physical environments with purpose. After learning the owner's story, we knew we had to translate it into art and reflect it in their new space.
Scope: Branding, Art Direction, Art, Signage, Environmental Design, Experiential Graphic Design
Client: The Thirst Trap
Creative Direction: Camilo Rojas
Art Direction & Design: Camilo Rojas
Interior Design: Adriana Infante at White This Way
Carpentry: Mauricio Melendez "Zuni"
Photography: by Valerie Lopez
Location: Miami, Florida
Area: 1,000 sq. ft.
Logo created using custom calligraphy by our Creative Director, Camilo Rojas.
Logo Design
We combined calligraphy, carpentry, shoe boxes, and a personal
story to CR-eate this branding and space.
The Process
All doors were crafted from wood to mimic stainless steel container doors, making them cost-effective and suitable for the narrow space. Each number and letter on the doors holds meaningful and personal information from the owner’s life story.
Custom container doors cr-afted on wood.
Wall-art installation
CReated with over 100 Nike shoe boxes collected among friends
to tell the client's story.
Merch
